A consumer IP company

The ArabWorld's firstCollectible universe

A22 turns Middle Eastern IP and culture into collectible consumer products — original characters, licensed cultural icons, and the partnerships that carry them to global markets.

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Why we exist

The Arab world has producedZeroArabic collectibles

Until now. A22 is here.

A22 Original IP · Nº 01

Meet DABUBU

— Our first original IP

Born in the Arab world. Built to live physically and digitally.

Physical collectibleDigital experiences

Play with DABUBU

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Want the real one? → Get your DABUBU

Desktop: Space/↑ jump · ↓ slide (hold) · P pause. Touch: tap to jump, swipe down to slide.

Our formula

Collectibles that speak to nations.

Not fading trends — part of culture. Here's how we build them.

Original IPCharacters we own

We create and own original characters and collectible brands, built from the ground up for the region and beyond.

Licensed IPCulture, reimagined

We transform established entertainment, cultural and celebrity properties into collectible products and merchandise.

PartnershipsMade to scale

We connect our IP with retailers, F&B brands and distributors to bring products to market everywhere.

Let's build together.

Partnerships, licensing, press, or just saying hi — reach the A22 team and we'll get back to you.

hello@dabubu.ae