Dabubu Universe 01
Collectible character drop
Enter site
From the Arab world to the world
Original characters. Real products. Living universes.
A22 builds original Arab character IP across collectible toys, chocolate, retail products, collaborations and licensing.
Dabubu Chocolate
Licensed F&B extension of the Dabubu universe.
02
Next universe confidential
More worlds
Pipeline without making the page feel empty.
Featured drops
One character. Multiple licensed product doors.
A22 builds the universe and licenses the IP into products, retail moments and collaborations.
Dabubu Chocolate
A licensed product extension: A22 builds the Dabubu universe and licenses the IP to partners.
Universe 01
Pipeline
Dabubu Collectible
A plush and vinyl character with a regional attitude, designed for unboxing and collecting.
Travel, retail and licensing capsules
Airport editions, seasonal capsules and partner-led product drops can all sit under the same universe.
A22 system
How a character becomes a universe.
A22 is positioned as an IP builder: story first, product second, retail and licensing third.
01
Design the character
Shape, face, attitude, cultural codes and emotional hook.
02
Build the licensing world
Collectibles, licensed food extensions, capsule drops and giftable formats.
03
Launch through culture
Unboxing, creators, retail moments and social-native storytelling.
04
License and expand
Partnerships that grow the universe without diluting the IP.
Submit request
Build with A22.
For retailers, distributors, airports, licensors, brands and collaborators who want to work with the A22 universe system.
Retail and distribution requests
Licensing and product collaborations
Press, investment and partnership conversations