A22 turns Middle Eastern IP and culture into collectible consumer products — original characters, licensed cultural icons, and the partnerships that carry them to global markets.
ScrollWhy we exist
Until now. A22 is here.
— Our first original IP
Born in the Arab world. Built to live physically and digitally.
Want the real one? → Get your DABUBU
Desktop: Space/↑ jump · ↓ slide (hold) · P pause. Touch: tap to jump, swipe down to slide.
Our formula
Not fading trends — part of culture. Here's how we build them.
We create and own original characters and collectible brands, built from the ground up for the region and beyond.
We transform established entertainment, cultural and celebrity properties into collectible products and merchandise.
We connect our IP with retailers, F&B brands and distributors to bring products to market everywhere.
Contact us
Partnerships, licensing, press, or just saying hi — reach the A22 team and we'll get back to you.
hello@dabubu.ae