A consumer IP company

The ArabWorld's firstCollectible universe

A22 is building the next generation of collectible IP from the Middle East, through original characters, cultural icons, and global partnerships.

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Why we exist

The Arab world has producedZeroArabic collectibles

Until now. A22 is here.

A22 Original IP · Nº 01

Meet DABUBU

— Our first original IP

Born in the Arab world. Built to live physically and digitally.

Physical collectibleDigital experiences
Play with DABUBU
0 m
1PACK
0
Jump on another DABUBU to bounce + take a heart.

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Top runners On this device

    No runs yet — be the first on the board.

    Desktop: Space/↑ jump · ↓ slide (hold) · P pause. Touch: tap to jump, swipe down to slide.

    Our formula

    Collectibles that speak to nations.

    Not fading trends — part of culture. Here's how we build them.

    Original IPCharacters we own

    We create and own original characters and collectible brands, built from the ground up for the region and beyond.

    Licensed IPCulture, reimagined

    We transform established entertainment, cultural and celebrity properties into collectible products and merchandise.

    PartnershipsMade to scale

    We connect our IP with retailers, F&B brands and distributors to bring products to market everywhere.

    Contact us

    Let's build together.

    Partnerships, licensing, press, or just saying hi — reach the A22 team and we'll get back to you.

    hello@a22.ae

    We usually reply within a couple of days.

    INTRODUCING

    ARAB WORLD'SFIRST

    COLLECTIBLE PLUSHY
    LIMITED EDITION · 2,000 PIECES ONLY · VERY LOW ON STOCK
    BLIND BOXCOLLECTIBLE
    13 × 10 CMDABUBU SIZE
    8 REAL 18K GOLDTAGS REMAINING
    SHIPPINGWORLDWIDE*
    4 CHAIN VARIATIONS
    THE GOLDEN DROP

    WHICH BLING ARE YOU GETTING?

    Every first-edition DABUBU arrives blind-boxed with a mystery chain variation.

    DABUBU Silver chain variationSilver Chain · 60%
    DABUBU Black chain variationBlack Chain · 15%
    DABUBU Rose Gold chain variationRose Gold Chain · 30%
    DABUBU Gold chain variation18K Gold Tag · 0.6g · 10/2000 · Rare
    DABUBU premium manufacturing detail
    PREMIUM QUALITY

    OFFICIAL DABUBU ONLINE STORE

    Your Dabubu will include an alloy chain in silver, rose gold, or black. Only the gold version comes with a stainless-steel chain plated in 18K gold and a real 18K solid gold tag (approx. 0.6 grams) Hidden in the 2,000 piece drop, only 10 contain this tag.

    CE certified · Ages 3+ · Official A22 original IP
    IP & LICENSING

    FROM CHARACTER TO CULTURE.

    DABUBU already lives beyond the plush. DABUBU Chocolate shows the IP in the wild, while Play with DABUBU shows how the world can extend into products, experiences and digital touchpoints.

    Woman tasting DABUBU chocolate Woman holding DABUBU chocolate toward the camera Close-up of DABUBU chocolate in hand
    DABUBU CHOCOLATE IS LIVE!

    Fierce on the outside. Sweet at heart.

    Salted caramel, dates, baklava, cardamom and a mystery edible chain.

    CHECKOUT - GO TO SITE
    Play with DABUBU
    PLAY WITH YOUR DABUBU FOR FREE

    Run. Jump. Collect.

    The DABUBU game already lives on A22, so now it is one click away.

    DABUBU with an 18K gold tag and identification certificate
    THE GOLD HUNT IS REAL

    2 FOUND. 8 STILL OUT THERE.

    Only 10 genuine 18K gold tags exist across the entire 2,000-piece First Edition. Just two have been reported found. The remaining eight could still be inside unopened boxes. Once the First Edition is gone, this hunt is over.

    2 / 10FOUND
    8 / 10STILL OUT THERE
    2,000FIRST EDITION ONLY
    JOIN THE TREASURE HUNT
    Blind box. Gold tag not guaranteed.
    THE CAMEL EVERYONE WANTS

    SEEN WITH MILLIONS.

    Born in Dubai, then carried across creator feeds, celebrity posts and pop culture far beyond the region.

    Mai with DABUBU
    Mai مي
    @Maisvault
    2.8M followers
    Annabella Hilal with DABUBU
    Annabella Hilal
    @Annabellahilal
    7.3M followers
    Mohammed Tarek with DABUBU
    Mohammed Tarek
    @Mohammedtarek
    2.5M followers
    OUR STORY

    WE DON'T FOLLOW CULTURE. IT CREATES IT.

    In Arabic, like “Habibi,” Bubu became a word of affection, playful, warm and from that spirit, the baby camel, Dabubu, was born.

    In a world full of imported trends, we chose to create our own.

    Dabubu was born from our language, our humor, and our identity. Inspired by the camel, it carries the spirit of the Arab world into modern culture. This is not borrowed. This is ours.

    Dabubu is an arab-born collectible built on pride, character, and originality.

    From here to the world.

    CUSTOMERS

    THEY TOOK DABUBU HOME.

    ★★★★★
    I loved the plush , i sleep with it , i take it everywhere i go! Its lovely 💗
    Iqra Zahid
    ★★★★★
    I had a great experience with Dabubu. Their customer service was very responsive and handled my order quickly and professionally. The product quality is excellent, and my wife liked it a lot.
    Sead Mekic
    ★★★★★
    It got me so excited that when i unbox the 1st box i forgot to press record. looking forward for a bigger standing version and hope can dress them up!
    Eric Mendoza
    ★★★★★
    When I saw it , I was not sure how to react But after having it , it made me smile and I bought a 2nd for my partner In other words ( I love it )
    Wissam Massud
    GLOBAL
    SOLD OUT

    WE’VE LAUNCHED IN CHINA!

    After going viral across Chinese social platforms, Dabubu has officially launched in China.
    From our limited First Edition of 2,000 pieces, only 200 pieces have been exclusively allocated to the Chinese market.

    CHECK OFFICIAL STORE
    DABUBU China launch collectible and First Edition packaging
    DABUBU Golden Drop product
    MERCH

    DABUBU - GOLDEN DROP

    AED 220.00

    Meet the rarest DABUBU from Drop 01. Limited-edition collectible available in silver, rose gold and black variations. Only 2,000 pieces were produced, and just 10 include a genuine tag made with 0.6g of 18K gold, randomly placed within the collection. Each DABUBU comes in its own collectible box, making every piece part of a rare first edition.

    Product CareGently spot clean with a damp cloth and leave to air dry. Do not machine wash, soak or expose to direct heat.
    SafetyCE certified · Ages 3+ · Contains small parts and a chain accessory · Not suitable for children under 3 · Keep away from fire and direct heat.
    JOIN THE MOVEMENT

    JOIN THE MAILING LIST

    Be first to hear about drops, restocks and whatever DABUBU decides to do next.

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