Original IPCharacters we own
We create and own original characters and collectible brands, built from the ground up for the region and beyond.
A22 is building the next generation of collectible IP from the Middle East, through original characters, cultural icons, and global partnerships.
ScrollWhy we exist
Until now. A22 is here.
— Our first original IP
Born in the Arab world. Built to live physically and digitally.
No runs yet — be the first on the board.
Want the real one? → Get your DABUBU
Desktop: Space/↑ jump · ↓ slide (hold) · P pause. Touch: tap to jump, swipe down to slide.
Our formula
Not fading trends — part of culture. Here's how we build them.
We create and own original characters and collectible brands, built from the ground up for the region and beyond.
We transform established entertainment, cultural and celebrity properties into collectible products and merchandise.
We connect our IP with retailers, F&B brands and distributors to bring products to market everywhere.
Contact us
Partnerships, licensing, press, or just saying hi — reach the A22 team and we'll get back to you.
hello@a22.ae
Every first-edition DABUBU arrives blind-boxed with a mystery chain variation.
Silver Chain · 60%
Black Chain · 15%
Rose Gold Chain · 30%
18K Gold Tag · 0.6g · 10/2000 · Rare
Your Dabubu will include an alloy chain in silver, rose gold, or black. Only the gold version comes with a stainless-steel chain plated in 18K gold and a real 18K solid gold tag (approx. 0.6 grams) Hidden in the 2,000 piece drop, only 10 contain this tag.
CE certified · Ages 3+ · Official A22 original IPDABUBU already lives beyond the plush. DABUBU Chocolate shows the IP in the wild, while Play with DABUBU shows how the world can extend into products, experiences and digital touchpoints.
Salted caramel, dates, baklava, cardamom and a mystery edible chain.
CHECKOUT - GO TO SITE
The DABUBU game already lives on A22, so now it is one click away.

Only 10 genuine 18K gold tags exist across the entire 2,000-piece First Edition. Just two have been reported found. The remaining eight could still be inside unopened boxes. Once the First Edition is gone, this hunt is over.
Born in Dubai, then carried across creator feeds, celebrity posts and pop culture far beyond the region.



Last seen at NOON, Virgin Megastore, Dubai Mall
Also spotted at Camel Company stores.
In Arabic, like “Habibi,” Bubu became a word of affection, playful, warm and from that spirit, the baby camel, Dabubu, was born.
In a world full of imported trends, we chose to create our own.
Dabubu was born from our language, our humor, and our identity. Inspired by the camel, it carries the spirit of the Arab world into modern culture. This is not borrowed. This is ours.
Dabubu is an arab-born collectible built on pride, character, and originality.
From here to the world.
I loved the plush , i sleep with it , i take it everywhere i go! Its lovely 💗Iqra Zahid
I had a great experience with Dabubu. Their customer service was very responsive and handled my order quickly and professionally. The product quality is excellent, and my wife liked it a lot.Sead Mekic
It got me so excited that when i unbox the 1st box i forgot to press record. looking forward for a bigger standing version and hope can dress them up!Eric Mendoza
When I saw it , I was not sure how to react But after having it , it made me smile and I bought a 2nd for my partner In other words ( I love it )Wissam Massud
After going viral across Chinese social platforms, Dabubu has officially launched in China.
From our limited First Edition of 2,000 pieces, only 200 pieces have been exclusively allocated to the Chinese market.


Meet the rarest DABUBU from Drop 01. Limited-edition collectible available in silver, rose gold and black variations. Only 2,000 pieces were produced, and just 10 include a genuine tag made with 0.6g of 18K gold, randomly placed within the collection. Each DABUBU comes in its own collectible box, making every piece part of a rare first edition.
Be first to hear about drops, restocks and whatever DABUBU decides to do next.